This question always service as soon as a person wants to purchase jewellery. Depend on the Jewellery company in what they specialise they usually will convince you that the metal they supply is the better and safer option. Let’s look at the facts. What is gold?
Gold jewellery is seldom pure gold (24ct) because the metal is so soft that it scratches and bends easily. Gold is a metallic element with the symbol Au. A soft metal (hardness 2.5-3), gold can be made harder by alloying it with copper, silver, and other metals. Gold is the most malleable and ductile metal. The "carat" number in gold refers to the percentage of gold in the alloy.
Almost all usual, coloured carat golds are based on gold-silver-copper alloys, often with small alloying additions. All three metals have the same crystal structure (face centred cubic, FCC) and so are compatible with each other over a large range of compositions. Typical minor additions include deoxidisers such as zinc and silicon, grain refiners such as iridium and cobalt and possibly metals such as nickel to strengthen the alloy.
Metal resistance is measured by what is called the Vickers scale where harder metals obtain a higher Vickers score than less hard metals. 9ct has a Vickers hardness of 120 and 18ct has a Vickers hardness of 125. This shows 18ct as harder, but the difference is so slight that in practical terms 9ct and 18ct are much the same.
Alloying 24ct gold, affect other physical properties of the metal. By adding 12.5% Fine silver and 12.5% copper to the fine gold you create 18ct gold that has a rich yellow colour to it. At this moment there is only 75% pure gold to this alloy. Most high end jewellery pieces like Cartier, Tiffany and Van Gleef and Arpels pieces are manufactured with 18ct gold. To create 18ct gold with a red colour to it you can alter the percentage of alloys to the 75% gold. For example: Take 75% fine gold add 4.5% fine silver and 20.5% copper. By doing this, one will have a very rich red 18ct colour gold.
As soon as you add more than 25% alloy to 75% gold the metal can not be stamp or Hallmark as 18ct or 750 anymore. The caratage has been change and lowered.
Once you get down to an alloy of 9 carat, there isn't really much gold in the metal. Nine carat yellow gold is a metal alloy which mostly contains 37.5% fine gold, 52.1% copper – zinc and 10.4% fine silver. This is the standard alloy for 9ct gold. You can take 37.5% fine gold, 31.25% fine silver and 31.25% copper to create a rich yellow colour, but the melting temperature is not very high and very difficult to work with.
9ct gold is also available in red or rose gold. These alloys contain 37.5% pure gold, 58.9% copper and 3.6% silver to give it a red tinge.
There is a noticeable difference in colour between 9ct gold and 18ct. 18ct gold has got a richer yellow shine to it because there is 75% gold in this alloy. 9ct gold have paler yellow colour to it because of the percentage of fine silver and copper in the alloy. 9ct gold contains only 37.5% gold.
To conclude: depending on ones budget 18ct gold (750) is always better to buy because of the percentage of gold in the metal, the richer colour and that the metal will last longer because it is more malleable. 9ct gold (375) is in truth not any more gold but rather yellow copper or silver depending what type of mixture alloy you use.